Our purpose
Farmup builds one thing: the Modular Natural Farming System. One MNFS unit is 90 sq ft of living arable area that lets a home, terrace, school or community grow healthy food - reliably, beautifully and without expertise.
Everything else is a way of putting that unit to work: Vegise, the produce line of our HUNA neighbourhood farms, delivered within two kilometres. Food-ed in schools. Carbon and water credits from verified arable area. Investors funding urban farm clusters. CSR sponsorships. And families who simply buy one for themselves.
Natural farming, never synthetic shortcuts. Healthy soil is the whole product.
Every module is engineered to look beautiful on a premium terrace.
If a child can grow it, they will eat it - and remember it for life.
Zero food miles is not a slogan. It is a distance we measure.
Our team
A builder, a technologist and the farmer who taught India that soil does not need chemistry sets.
Founder & CEO
An innovator and entrepreneur with 25 years of business leadership, across company formation, operations, finance and management. A product builder grounded in research and analytics, and a relentless optimist who holds that there is no failure, only feedback.
Chief Technical Advisor
IIT Bombay, Ph.D. (IME), NTU
An entrepreneurial technologist with a doctorate in semiconductor fabrication and deep exposure across the technology domain, including hands-on years at AMD and IBM. He shapes the engineering and data backbone of the MNFS.
Chief Mentor
Father of Subhash Palekar Natural Farming, formerly ZBNF
The pioneer of natural farming in India, whose method grows food without purchased fertilisers or pesticides. His principles are the agronomic foundation of every Farmup MNFS unit.